突然！淘宝宣布取消
<div class="wx_rich_media_content" id="jsWxContainer"><section style="letter-spacing: 0.578px; outline: 0px; font-family: **-ui, -apple-**, BlinkMac**Font, Arial, sans-serif; visibility: visible;"></section><section style="letter-spacing: 0.578px; outline: 0px; font-family: **-ui, -apple-**, BlinkMac**Font, Arial, sans-serif; visibility: visible;"><br></section><section data-mpa-powered-by="yiban.io" style="outline: 0px; font-family: **-ui, -apple-**, BlinkMac**Font, Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible;"><p style="outline: 0px; letter-spacing: 0.544px; visibility: visible; text-align: left; text-indent: 2em;"><span style="outline: 0px;font-size: var(--articleFontsize);letter-spacing: 0.034em;visibility: visible;">随着2024年618大促的临近，淘天集团在商家大会上宣布了一系列规则调整，<strong style="outline: 0px;visibility: visible;">其中最引人注目的是取消了沿用十年之久的预售机制</strong>。</span></p><p style="outline: 0px; letter-spacing: 0.544px; visibility: visible; text-align: left; text-indent: 2em;"><span style="outline: 0px;font-size: var(--articleFontsize);letter-spacing: 0.034em;visibility: visible;"><br></span></p><p style="outline: 0px; letter-spacing: 0.544px; visibility: visible; text-align: left; text-indent: 2em;">5月6日，天猫618开始接受报名。相比往年，<strong style="outline: 0px;visibility: visible;">今年618变得极致简单，取消官方预售环节</strong>，5月20日晚八点将直接第一波开卖。</p><p style="outline: 0px; letter-spacing: 0.544px; visibility: visible; text-align: left; text-indent: 2em;"><br></p><section style="outline: 0px; letter-spacing: 0.544px; visibility: visible;"></section><section style="outline: 0px; letter-spacing: 0.544px; text-align: left; line-height: 1.6em;">此外，面向商家，今年天猫618简化报名环节，满足条件的商家直接进行商品报名即可；针对消费者，淘宝天猫还推出全程价保等一系列举措，让消费者简单买、放心买。具体而言，今年天猫618有三大变化。</section><section style="outline: 0px; letter-spacing: 0.544px; color: rgb(0, 0, 0); text-align: start; font-size: 16px; visibility: visible;"><section style="margin-bottom: 10px;outline: 0px;text-align: center;justify-content: center;visibility: visible;line-height: 1.6em;"><section style="outline: 0px;display: inline-block;width: auto;vertical-align: top;min-width: 10%;height: auto;border-bottom: 1px solid rgb(11, 70, 166);border-bottom-right-radius: 0px;line-height: 0;visibility: visible;"><section powered-by="xiumi.us" style="outline: 0px;visibility: visible;"><section style="padding-right: 5px;padding-left: 5px;outline: 0px;letter-spacing: 0px;line-height: 1.8;font-size: 17px;color: rgb(11, 70, 166);visibility: visible;"><p style="outline: 0px;visibility: visible;"><strong style="outline: 0px;letter-spacing: 0px;visibility: visible;"><span style="outline: 0px;letter-spacing: 0.578px;">售卖环节更简单</span></strong><br style="outline: 0px;"></p></section></section><section powered-by="xiumi.us" style="margin-bottom: -3px;outline: 0px;visibility: visible;"><section style="outline: 0px;display: inline-block;width: 5px;height: 5px;vertical-align: top;overflow: hidden;border-width: 0px;border-radius: 202px;border-style: none;border-color: rgb(62, 62, 62);background-color: rgb(11, 70, 166);visibility: visible;"><section style="outline: 0px;visibility: visible;"><svg viewBox="0 0 1 1" style="float: left;line-height: 0;width: 0px;vertical-align: top;visibility: visible;"></svg></section></section></section></section></section></section><section style="outline: 0px; letter-spacing: 0.544px; color: rgb(0, 0, 0); font-size: medium; text-align: start; visibility: visible; line-height: 1.6em;"><br></section><section style="outline: 0px; letter-spacing: 0.544px; text-align: left; line-height: 1.6em;">取消预售后，今年天猫618共有两波现货售卖期，第一波自5月20日晚8点开始，第二波自5月31日晚8点开始。</section><section style="outline: 0px; letter-spacing: 0.544px; text-align: left; line-height: 1.6em;"><br></section><section style="outline: 0px; letter-spacing: 0.544px; text-align: left; line-height: 1.6em;">在两波售卖期中，淘宝天猫将针对不同类型商家开启多个营销会场，并通过满减、超级秒杀、惊喜直降等手段，助力商家生意增长。</section><section style="outline: 0px; letter-spacing: 0.544px; color: rgb(0, 0, 0); text-align: start; font-size: 16px; visibility: visible;"><section style="margin-bottom: 10px;outline: 0px;text-align: center;justify-content: center;visibility: visible;line-height: 1.6em;"><section style="outline: 0px;display: inline-block;width: auto;vertical-align: top;min-width: 10%;height: auto;border-bottom: 1px solid rgb(11, 70, 166);border-bottom-right-radius: 0px;line-height: 0;visibility: visible;"><section powered-by="xiumi.us" style="outline: 0px;visibility: visible;"><section style="padding-right: 5px;padding-left: 5px;outline: 0px;letter-spacing: 0px;line-height: 1.8;font-size: 17px;color: rgb(11, 70, 166);visibility: visible;"><p style="outline: 0px;visibility: visible;"><strong style="outline: 0px;letter-spacing: 0px;visibility: visible;"><span style="outline: 0px;letter-spacing: 0.578px;">商家参加更简单</span></strong><br style="outline: 0px;"></p></section></section><section powered-by="xiumi.us" style="margin-bottom: -3px;outline: 0px;visibility: visible;"><section style="outline: 0px;display: inline-block;width: 5px;height: 5px;vertical-align: top;overflow: hidden;border-width: 0px;border-radius: 202px;border-style: none;border-color: rgb(62, 62, 62);background-color: rgb(11, 70, 166);visibility: visible;"><section style="outline: 0px;visibility: visible;"><svg viewBox="0 0 1 1" style="float: left;line-height: 0;width: 0px;vertical-align: top;visibility: visible;"></svg></section></section></section></section></section></section><section style="outline: 0px; letter-spacing: 0.544px; color: rgb(0, 0, 0); font-size: medium; text-align: start; visibility: visible; line-height: 1.6em;"><br></section><section style="outline: 0px; letter-spacing: 0.544px; text-align: left; line-height: 1.6em;">今年天猫618将简化商家报名参加环节，无商家报名环节，符合要求即可直接进入商品报名。5月6日起，淘宝天猫将同时开启两波正式活动的商品报名。</section><section style="outline: 0px; letter-spacing: 0.544px; color: rgb(0, 0, 0); text-align: start; font-size: 16px; visibility: visible;"><section style="margin-bottom: 10px;outline: 0px;text-align: center;justify-content: center;visibility: visible;line-height: 1.6em;"><section style="outline: 0px;display: inline-block;width: auto;vertical-align: top;min-width: 10%;height: auto;border-bottom: 1px solid rgb(11, 70, 166);border-bottom-right-radius: 0px;line-height: 0;visibility: visible;"><section powered-by="xiumi.us" style="outline: 0px;visibility: visible;"><section style="padding-right: 5px;padding-left: 5px;outline: 0px;letter-spacing: 0px;line-height: 1.8;font-size: 17px;color: rgb(11, 70, 166);visibility: visible;"><p style="outline: 0px;visibility: visible;"><strong style="outline: 0px;letter-spacing: 0px;visibility: visible;"><span style="outline: 0px;letter-spacing: 0.578px;">消费者买得更简单</span></strong><br style="outline: 0px;"></p></section></section><section powered-by="xiumi.us" style="margin-bottom: -3px;outline: 0px;visibility: visible;"><section style="outline: 0px;display: inline-block;width: 5px;height: 5px;vertical-align: top;overflow: hidden;border-width: 0px;border-radius: 202px;border-style: none;border-color: rgb(62, 62, 62);background-color: rgb(11, 70, 166);visibility: visible;"><section style="outline: 0px;visibility: visible;"><svg viewBox="0 0 1 1" style="float: left;line-height: 0;width: 0px;vertical-align: top;visibility: visible;"></svg></section></section></section></section></section></section><section style="outline: 0px; letter-spacing: 0.544px; color: rgb(0, 0, 0); font-size: medium; text-align: start; visibility: visible; line-height: 1.6em;"><br></section><section style="outline: 0px; letter-spacing: 0.544px; text-align: left; line-height: 1.6em;">今年天猫618期间，淘宝天猫将升级价格保障，让消费者简单买、放心买。平台除了进行先涨后降管控外，天猫支持商品从付款后至7月5日期间进行全程价保服务。</section><section style="outline: 0px; letter-spacing: 0.544px; text-align: left; line-height: 1.6em;"><br></section><section style="outline: 0px; letter-spacing: 0.544px; text-align: left; line-height: 1.6em;">此外，618期间淘宝天猫还将推出多个举措，如活动商品包邮、提供运费险、商品需为现货等，持续升级消费者大促期间购物体验。</section><section style="outline: 0px; letter-spacing: 0.544px; color: rgb(0, 0, 0); text-align: start; font-size: 16px; visibility: visible;"><section style="margin-bottom: 10px;outline: 0px;text-align: center;justify-content: center;visibility: visible;line-height: 1.6em;"><section style="outline: 0px;display: inline-block;width: auto;vertical-align: top;min-width: 10%;height: auto;border-bottom: 1px solid rgb(11, 70, 166);border-bottom-right-radius: 0px;line-height: 0;visibility: visible;"><section powered-by="xiumi.us" style="outline: 0px;visibility: visible;"><section style="padding-right: 5px;padding-left: 5px;outline: 0px;letter-spacing: 0px;line-height: 1.8;font-size: 17px;color: rgb(11, 70, 166);visibility: visible;"><p style="outline: 0px;visibility: visible;"><strong style="outline: 0px;letter-spacing: 0px;visibility: visible;"><span style="outline: 0px;letter-spacing: 0.578px;">取消预售对商家提出了新的要求</span></strong><strong style="outline: 0px;letter-spacing: 0px;visibility: visible;"></strong></p></section></section><section powered-by="xiumi.us" style="margin-bottom: -3px;outline: 0px;visibility: visible;"><section style="outline: 0px;display: inline-block;width: 5px;height: 5px;vertical-align: top;overflow: hidden;border-width: 0px;border-radius: 202px;border-style: none;border-color: rgb(62, 62, 62);background-color: rgb(11, 70, 166);visibility: visible;"><section style="outline: 0px;visibility: visible;"><svg viewBox="0 0 1 1" style="float: left;line-height: 0;width: 0px;vertical-align: top;visibility: visible;"></svg></section></section></section></section></section></section><section style="margin-top: 24px; outline: 0px; letter-spacing: 0.544px; color: rgb(0, 0, 0); font-size: medium; visibility: visible; text-align: left; line-height: 1.6em;"><span style="outline: 0px;color: rgba(0, 0, 0, 0.9);font-size: var(--articleFontsize);letter-spacing: 0.034em;">预售机制曾是电商平台为了帮助商家提前备货、减少物流压力而设计的一种营销策略。然而，随着时间的推移，这一机制逐渐暴露出用户体验上的短板。</span></section><section style="margin-top: 24px; outline: 0px; letter-spacing: 0.544px; color: rgb(0, 0, 0); font-size: medium; visibility: visible; text-align: left; line-height: 1.6em;"><span style="letter-spacing: 0.544px;color: rgba(0, 0, 0, 0.9);font-size: var(--articleFontsize);">用户从看到打折预</span><span style="letter-spacing: 0.544px;color: rgba(0, 0, 0, 0.9);font-size: var(--articleFontsize);">告到最终付款发货，最长需要等待10天，这一漫长的等待过程收到了大量用户的抱怨。</span><br></section><section style="outline: 0px; letter-spacing: 0.544px; text-align: left; line-height: 1.6em;"><br></section><section style="outline: 0px; letter-spacing: 0.544px; text-align: left; line-height: 1.6em;">电商平台的预售让部分商家“钻了空子”。中国消费者协会发布的2023年全国消协组织受理投诉情况分析指出，电商平台预售模式亟待规范，存在“尾款”涨价不诚信、预售商品不保价、承诺赠品不兑现、承诺时间不发货、“最低价”宣传不属实的问题。</section><section style="outline: 0px; letter-spacing: 0.544px; text-align: left; line-height: 1.6em;"><br></section><section style="outline: 0px; letter-spacing: 0.544px; text-align: left; line-height: 1.6em;">为了改善用户体验，淘天集团决定取消预售，并提供全程价保。</section><section style="outline: 0px; letter-spacing: 0.544px; text-align: left; line-height: 1.6em;"><br></section><section style="outline: 0px; letter-spacing: 0.544px; text-align: left; line-height: 1.6em;">对于商家来说，<strong style="outline: 0px;">取消预售，商家的库存和备货压力会加大，也会对商家的营销节奏以及与主播合作的排期等产生影响，这对商家提出了新的要求</strong>。</section><section style="outline: 0px; letter-spacing: 0.544px; text-align: left; line-height: 1.6em;"><br></section><section style="outline: 0px; letter-spacing: 0.544px; text-align: left; line-height: 1.6em;"><span style="outline: 0px;letter-spacing: 0.578px;">对</span>于消费者来说，将不再需要经历漫长的预售等待期，可以即时购买到心仪的商品，并可以获得更多的保障，<strong style="outline: 0px;">这有望提升购物体验并可能刺激更多的即时消费。</strong></section><p style="outline: 0px;line-height: 2em;visibility: visible;"><span style="letter-spacing: 0.544px;font-size: var(--articleFontsize);text-align: justify;"></span><br></p></section><section style="letter-spacing: 0.578px; outline: 0px; font-family: **-ui, -apple-**, BlinkMac**Font, Arial, sans-serif; text-align: center;"><span style="outline: 0px;">（编辑：刘睿）</span></section><section style="letter-spacing: 0.578px; outline: 0px; font-family: **-ui, -apple-**, BlinkMac**Font, Arial, sans-serif;"></section><section style="letter-spacing: 0.578px; outline: 0px; font-family: **-ui, -apple-**, BlinkMac**Font, Arial, sans-serif;"></section><section style="letter-spacing: 0.578px; outline: 0px; font-family: **-ui, -apple-**, BlinkMac**Font, Arial, sans-serif; visibility: visible;"><span style="outline: 0px; visibility: visible;"><font size="1">来源：中国经济网</font></span></section></div><p></p>
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